SHRED Lowell Beanie Black

About SHRED.: SHRED. and Slytech began with a friendship and a shared commitment to enhancing our time in the mountains. And through the years, we’ve remained true to these roots.In the fall of 2006, we debuted SHRED. As with Slytech, our plans were simple. We wanted to develop products that looked as good as they performed—and not just on the race course, but also in the park and backcountry. Iconic, original, loud—whatever you called them, our goggles were visible from across the valley. About this same time, we also launched the first soft back protector with Slytech, which was soon worn by top freeskiers, snowboarders, and racers.Today, we have a few more products to our name, but our commitment to innovation is stronger than ever. Whether developing helmets, back protectors, sunglasses, or goggles, we’re pioneering fresh technology and emerging as a market leader—while proudly maintaining our status as underdogs. By blending performance and style, Slytech and SHRED. help you have fun, stay safe, and push your limits. And ten years in, we’re still building the products of our dreams.Ted Ligety